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Project Tap-out: Nudging Commuter Habits with Behavioural Insights

Article  -  Sharon Tham, Yap Jun Liang

A randomised field trial has helped identify key habits and motivations of concession bus riders.

Randomised Controlled Trials in Policymaking

Article  -  Sharon Tham, Do Hoang Van Khanh

Controlled trials can bring rigour to the process of determining what works — and what does not — in public policy.

Survey of Fairness Perceptions in Singapore Public Policy

Article  -  Sharon Tham, Do Hoang Van Khanh

A survey finds that the perceived fairness of public policies in Singapore varies according to the socioeconomic groups affected

Using Behavioural Insights to Increase Charitable Donations

Article  -  Sharon Tham, Do Hoang Van Khanh

A trial to nudge donors yields promising results over routine fundraising approaches.