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Nudge and Sludge: A Conversation with Dilip Soman

Conversation  -  Dilip Soman

Besides nudging positive behavioural change, designers of policies and processes should also think about whether there are hidden frictions that impede change.

Behavioural Insights: Fact or Fad?

Conference material  -  Ivan Yeo, Leong Wai Yan, Rory Gallagher, Ho Teck Hua, Dilip Soman

Plenary session 1 consisted of a short presentation, followed by a discussion session among the panellists as well as Q&A with the audience. Read on for the summary of the discussion points of plenary session 1. For more details on the presentation, you can follow the link to the presentation slides.