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Using Behavioural Insights to Increase Charitable Donations

Article  -  Sharon Tham, Do Hoang Van Khanh

A trial to nudge donors yields promising results over routine fundraising approaches.

Encouraging Car-Lite Travel through Gamification: The Kids Smart Travel Challenge

Article  -  Low Weijian, Do Hoang Van Khanh

Gaming techniques and incentives successfully shifted students towards taking more car-lite trips, and changed parental attitudes towards public transport.

Nudges: Why, How and What Next?

Article  -  Kok Ping Soon

What does the use of behavioural insights mean for public policymaking and service delivery in Singapore? A practitioner shares his views.