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Behavioural Insights: Fact or Fad?
Conference material - Ivan Yeo, Leong Wai Yan, Rory Gallagher, Ho Teck Hua, Dilip Soman
Plenary session 1 consisted of a short presentation, followed by a discussion session among the panellists as well as Q&A with the audience. Read on for the summary of the discussion points of plenary session 1. For more details on the presentation, you can follow the link to the presentation slides.